Swansea Stadium Management Company (SSMC) was set up in April 2005 to oversee the general running of the Stadium. The Stadium Management Company works in conjunction with the two sporting clubs, FMC and the Premier Club to ensure the smooth running of the Stadium.
The board of SSMC consists of two directors from the City and County of Swansea, and two directors from both Swansea City Football Club and Ospreys Rugby. Board members meet on a regular basis to discuss, review and actively manage progress.

SSMC have responsibility for the safety, maintenance, cleaning, operation and commercial activity of the Liberty Stadium.